It's a brave new dawn for Infiniti! Nissan's luxury arm has revealed official pictures of a bold new concept car, ahead of its debut at the Geneva Motor Show.
Called the ETHEREA, it's the Japanese firm's take on a luxury hatchback and previews how a future entry-level model could look. And if the concept's wild styling is anything to go by the production car will be the among the most distinctive in its class, which already includes the BMW 1-Series, Audi A3 and Lexus CT200h hybrid.
Using an evolution of the established design language, the ETHEREA's front end ties in neatly with the rest of the existing range, but the full-length panoramic roof and curved C-pillar, first seen on the Essence concept, give it a unique identity. Infiniti claims it blends elements of coupé, sedan, hatchback and even crossover into its design.
“ETHEREA is about a new type of luxury for younger buyers,” said Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit. “It is not just a smaller version of a typically conservative and traditional luxury car.”
More details about Infiniti's new baby will follow when it debuts in Geneva - we'll be there reporting live from the show floor. For more details click here.
Thanks to: Auto Express
