A regular reader of TheCarBlogger, going by the alias of tiburonboy23, sent me an e-mail urging me to check out the attached image. It was of a "notable" Hyundai billboard located in Chicago. My first impression was probably along the same lines as many of you - "What the heck?" The image on the banner consists of a partly visible person dressed in Korean traditional garment facing a gargantuan Japanese sumo wrestler with a smug face. I discovered that once you get the jist of this, the image makes a very powerful statement. To describe it in laymen's terms, the pygmy Koreans are determined to beat the Japanese giants. Had Hyundai posted this billboard a decade ago, we could only go so far as to lauding them for having at least the determination. Flash forward ten years later and it shows that the Koreans have become worthy opponents to the Japanese. Perhaps, flashing forward another ten years, we might see the tiny guy standing on top of the fallen wrestler. If Hyundai-Kia's recent #5 ranking of worldwide sales serves as an indication, that image has never looked clearer.
Editor's Note: What is your opinion of the billboard? Post a comment to share your thoughts.
