According to MediaPost, Hyundai has sold 5,127 units of the 2009 Hyundai Genesis. The Genesis has been on sale in the U.S. since July 2008, and 1,151 examples have moved off the lot in November 2008 alone."Genesis has helped move the needle away from how Hyundai has been perceived," Ewanick said. "Net consideration is the way we look at awareness and consideration for the Hyundai brand, and that has improved 25 percent this year alone." He also stated that 90 percent of Genesis buyers were new to Hyundai, and 40 percent migrated from luxury automakers such as Porsche, Mercedes-Benz, BMW, and Lexus.
Hyundai's marketing blitz continues as the automaker announced plans to air two 30-second commercials highlighting the upcoming 2010 Genesis Coupe, during Super Bowl next February. The ads reportedly cost over $6 million to air that day.
[Source: Automobile Magazine]
