Kelley Blue Book’s Kbb.com Brand Watch reports that for the first time ever, Hyundai has made the list of top five most-considered brands. In Q2 2010 Hyundai brand consideration surged nearly six percentage points in the non-luxury coupe/sedan/hatchback segment. Hyundai now garners 29 percent of the total consideration among shoppers of this segment, beating out top competitors like Nissan.Kelley Blue Book’s Brand Watch is an ongoing study tracking and trending consumer perceptions, detailing strengths and weaknesses of makes within each segment.
“Hyundai is truly on a roll,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “Hyundai has proven that when you make dynamic, exciting and affordable products that appeal to the new-car shopping masses, consumer perception begins to change and subsequently, sales will follow.”
Kelley Blue Book’s Kbb.com Q2 2010 Brand Watch was fielded to more than 3,000 in-market new-car shoppers on Kelley Blue Book’s kbb.com from April 6 – June 17, 2010. Q2 findings reveal that new-car shoppers rank durability/reliability, driving comfort, fuel efficiency, driving performance and safety (respectively) as the top five important factors while shopping for their next new vehicle.
[Source: Hyundai]
