Dieter Zetsche, Chairman of DaimlerChrysler and Head of the Mercedes Group, has made restoring the legendary quality of Mercedes-Benz his number one priority. Ensuring that purchasers get a first class sales and service experience is also a main priority. Time will tell if dealers have listened to Zetsche’s decree, but after driving the all-new 2008 C-Class, it’s quite clear that everyone on the design, engineering, and manufacturing teams have listened well.
Internally designated as the W 204, this fourth generation C-Class is easily the best C-Class ever, and ranks in build quality with top-of-the-line big brother S-Class. When compared to last year’s W 203 model, the new C-Class is far more rigid, significantly quieter, and more spacious inside.

During the four hours I spent behind the wheel, everything worked as advertised. This car is fun to drive on country roads, but won’t rattle your teeth in the city. And you’ll also have more room to move around inside, as the new C-Class is larger than its predecessor on all dimensions.
The new C-Class comes in two models, Sport and Luxury. The “Luxury” model comes with a 3.5-liter V6 making 268 horsepower and 258 pound-feet of torque. A seven-speed automatic transmission, first in its class, handles shifting duties. It’s a seamless, world-class transmission with imperceptible up and downshifts. Luxury models also feature the traditional “star” hood ornament, Burl walnut wood interior trim, and a four-spoke steering wheel. The overall look of the car is Benz traditional, which depending on your tastebuds, is either too traditional or just right.
For me, it’s too traditional, especially when compared to the “Sport” model. The Sport features the Coupe-style grille with integrated star, AMG-designed body styling, 17” staggered alloy wheels (18” optional), a lowered sport suspension, a sport braking system with “perforated” front rotors and special calipers, and dual exhausts with a special rear diffuser panel between the exhausts.
It’s a get down funky look that sets the tone of the character of Sport models. All Sport models are powered by a 3.0-liter V6 that makes 228 horsepower and 221 pound-feet of torque. The big news is the availability of a six-speed manual tranny, should you wish to row the gears on your own. While I did not get a chance to test the manual, again, it draws the C-Class closer to the 3 Series. Aluminum or Birdseye maple wood trim, a three-spoke steering wheel, silver instrument cluster and rubber studded aluminum pedals highlight the Sport interior.
Road power in both models is impressive, particularly in passing situations at the top of the rev band. These cars can move out in a hurry.
Perhaps the most impressive feature of the new C-Class is the price. Consider this: The new C-Class offers as additional standard equipment over last year’s already well-equipped model a power sunroof, eight-way power front seats, Bluetooth connectivity, 17” wheels, dual zone automatic climate control, and Mercedes COMAND Central Controller.
Prices for the new baby Benz start at just $31,975 - a real savings when comparing standard equipment to last year’s $29,650 base. And of all the reasonably priced options, you must opt for the Panorama Sunroof ($1,000). It features a full-roof glass panel with a front opening sunroof, and sliding privacy shades for both front and rear-seat passengers. With the panels retracted, the interior shines brightly under natural light. No squeaks or wind noise emanate from this well built option.
Hard drive navigation, a monster sound system and convenience and luxury packages are all reasonably priced. Even a full-tilt luxury model will find it hard to break $40 grand.
The new C-Class is a make or break car for the brand. If it succeeds,Mercedes-Benz will once again rise to the top of the status vehicle pyramid.