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Daimler-Chrysler put the Chrysler brand up for bids quoting that "the brand is out for all options." In February, Chrysler reported a $1.5 billion loss and a restructuring plan that would cost 13,000 jobs.
Reports suggest Tom LaSorda, current chief of Chrysler, is likely staying and Wolfgang Bernhard will also find himself a board position. David Cole, chairman for the Center of Automotive Research stated that a private-equity buyer is the "worst nightmare" for the UAW.
[Source: Motor Authority via The Wall Street Journal]