Ford and Disneyland Resort Paris will be celebrating the 15th anniversary of EuroDisney together. Ford will become the official automotive partner for Disneyland Resort Paris. In return for Ford's sponsorship to an "established" attraction, the compact C-MAX will become the official car of EuroDisney's 15th anniversary. The agreement also initiates a marketing co-operation between the two corporate giants across Europe.The new C-MAX goes on sale in Europe this summer, and it will sit below its larger sibling, the S-MAX. Follow the jump to view the official press release.
[Source: WorldCarFans]
PRESS RELEASE: Ford to become official vehicle sponsor of Euro Disney under new agreement
FMC Automobiles S.A.S. and Euro Disney Associés S.C.A. today announced a new agreement that will make Ford the official automobile partner for Disneyland Resort Paris.
Under the agreement, Ford will evaluate specific sponsorship opportunities for an established Disneyland Park attraction. In addition, Ford will be present in other areas in both the Disneyland Park and the Walt Disney Studios Park. The agreement will also lead to joint marketing initiatives and operations across Europe.
The new Ford C-MAX, which is being introduced across Europe this summer, will become the official car of Disneyland Resort Paris' 15th Anniversary.
"We're really pleased with this association of two companies that share the same values," said Jean-Luc Gérard, president of FMC Automobiles and general manager of Ford France. "Ford is a brand that has always placed innovation and quality products at the heart of its strategy. This agreement with Disneyland Resort Paris will enable us to co-develop innovative operations for the greater enjoyment of our customers and their families."
"We're delighted to join forces with Ford," said Karl Holz, Euro Disney S.A.S. Chairman and CEO. "This partnership shows a common desire from both brands to offer customers a quality experience and additional ways to enjoy the magic of Disneyland Resort Paris."
