
The companies signed the long-term agreement here today. Part of the deal is Hyundai-Kia Automotive Group's adoption of the Microsoft Auto software platform, which brings Microsoft firmly into the center of the Asian automotive market. The Microsoft Auto technology was previously available in Fiat vehicles in Europe and South America, and in Fords (known as SYNC & pictured above) in North America.
Microsoft and Hyundai-Kia will also set up an information technology "innovation center" that will promote Korean software and hardware products worldwide and will help develop new in-car technology and services
[Source: Edmunds]