Romania: Kia cee'd represents 90% of brand sales
The Kia cee'd immediately became the best selling C-segment car in Romania when it launched last year. Soon after, the cee'd took the Car of the Year title in the country.
Since the car's launch in April 2007, 2350 units of the compact car were sold in 2007. In the first five months of 2008, Kia has sold over 3000 units of the cee'd. Thus, the cee'd represented nearly 90% of the brand's sales in the country for that time period. In comparison to the first five months of 2007, sales have jumped over 50%.
Thanks to the cee'd's strong sales, Kia has also slotted into the top ten automakers list of Romania for the first time since the brand's inaugural launch. The cee'd is manufactured in Kia's Zilina plant in Slovakia.
[Source: Money Channel]