Here we have an amateur shot of the Kia Soul caught undisguised inside a factory. This is the first good look at the full front 3/4 view of the car sans disguise. This particular model wears 18-inch alloys, indicating that it is the range-topping trim level of the car. Something worth noting is the absence of Kia's new corporate grille that is found in the Forte and Lotze Innovation. While the Soul is recommended to stick to asphalt, Kia has tried to evoke a rugged look onto the car's exterior and it does not look that bad. The Soul is primarily targeted towards the same Gen-Y crowd that Scion has long dominated. Thus, it is not mind-boggling that Kia will market the car towards those who would otherwise opt for the box-on-wheels Scion xB.
The Soul will make its world premiere at the Paris International Motor Show this coming October. Sales will soon follow in South Korea, and is slated to disperse to European and North American markets after. Kia has confirmed that the Soul will roll into American showrooms in spring of 2009. More details will be released soon.
UPDATE: New image, snapped in the same factory, of a base-model Soul in white added after the jump.
Continue reading to view the full image.
