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Mitsubishi officially enters S. Korea

Mitsubishi Lancer Evolution XMitsubishi Motors (MMSK) made its official debut in the South Korean market today. Commencing sales on October 1st, Mitsubishi will offer two models at launch: Lancer Evolution X and Outlander. The automaker will also bring the Lancer, Eclipse, and Pajero at a later date.

Packing the coveted 295 horsepower 2.0L MIVEC turbocharged engine and mated to a Twin-Clutch Sport Shift Transmission, the Lancer Evolution X introduces market-leading performance features to the South Korean market. Other standard features include BILSTEIN shock absorbers, Eibach springs, Brembo brakes, BBS alloy wheels, RECARO sport seats, and a Rockford Fosgate premium sound system.

The Outlander is Mitsubishi's shot at the Honda CR-V and Volkswagen Tiguan. Standard novelties include a 4WD system, smart key, flap-fold tailgate, and a Rockford Fosgate premium sound system.

Mitsubishi is aiming high with its prospects in the competitive South Korean market, as it targets a 10% share of the import car market in the country by 2013. The Lancer Evolution X will be priced at 62 million Won (US$54,069), while the Outlander will be priced at 42 million Won (US$36,627).

[Source: Mitsubishi Motors South Korea]


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