Lincoln releases MKS in Korea

Ford Korea has released the 2009 Lincoln MKS to the South Korean market today. The MKS is the flagship model of the Lincoln Korea line-up, which also consists of the MKX crossover and MKZ sedan.

The MKS packs a plethora of premium features such as Adaptive Cruise Control, SecuriCode™ keyless entry, Adaptive HID Headlamps, Easy Fuel™ Capless Fuel-Filler System, voice-activated Microsoft SYNC™ infotainment system, and THX II-grade 12-channel 16-speaker 600-watt premium sound system with 10-inch subwoofer. The MKS is powered by a new 3.7L Duratec V6 that churns out 277 horsepower. It is mated to a 6-speed automatic transmission.

Perhaps the most attractive and groundbreaking part of the MKS is its retail price. The MKS is priced at 55.2 million Won (USD$42,856), which is a shattering blow to the import and domestic luxury car segment in Korea. Comparatively, the Ssangyong Chairman W(w/ 3.6L 250 hp) goes for 63 million Won, Hyundai Genesis BH330 (w/ 3.3L 262 hp) for 55 million Won, and GM Daewoo Veritas (w/ 3.6L 252 hp) for over 58 million Won.

[Source: Ford Sales&Service Korea]

Follow the jump for more images.

Ford Korea achieves record sales since brand's launch

While the Ford we Americans are familiar of are continuously slumping, Ford Korea has posted record sales of its cars in South Korea since its inaugural launch in 1997. In 2007, the brand has sold 2022 units of various Ford and Lincoln cars in the line-up. The last record was set in 1997, the year of the brand's launch, with 1810 units sold. Five new models were also launched in 2007 including the Lincoln MKX, MKZ, Ford Explorer Sport Trac, Escape, and New Taurus. Over at the Lincoln department, the brand announced a 350% increase in total sales from 2006, showcasing the brand's recent mass appeal in the market.

The brand's best-selling model, the Ford Five Hundred, achieved a total sales number of 435 units in 2006. The successor to the Five Hundred, renamed the New Taurus, has seen respectable sales of 352 units since its launch in August 2007. Creating a storm in the compact SUV market, the Ford Escape saw an increase of 62% in sales from 2006 with 308 units sold.

The current Ford Korea line-up has seen substantial popularity as of recent, catering to the various tastes from the New Taurus for the premium crowd to the Mustang for the enthusiasts. Other offerings include the Explorer, Explorer Sport Trac, Escape, Lincoln MKZ, MKX, and Town Car. The recent surge of popularity will likely only increase with the anticipated introductions of new cars for 2008 such as the Ford Mondeo and S-MAX. Ford Korea has set a higher sales target for the new year of 3000 units, a 50% jump from the past year and a number they will most likely achieve.

Lincoln to drop Mark LT after MY2008

After Ford's luxury arm, Lincoln, made the abrupt decision to market a successor to the disastrous Blackwood, the successor is apparently on the chopping block as well. The Mark LT, aka the tarted up Ford F-150, performed sluggishly in sales and Lincoln only saw a declining future for the one that could have been just a few decades ago. The Mark LT will be discontinued after the 2008 model year.

As of now, no official word from the executives has emerged. However, a reliable source of Automotive News stated that they are certain the deal will be made. Lincoln speculated to sell 20,000 units of the faux-bling pickup, but vastly missed the target to a mere 12,753 units. Since its market release in 2005 as a 2006 model, Lincoln only managed to sell 28,117 units.

[Source: Automotive News]

Ford Edge/Lincoln MKX Earn Top Safety Picks: IIHS

The Insurance Institute for Highway Safety named the new Ford Edge and Lincoln MKX SUVs Top Safety Picks, the group’s highest award. To get the nod, both SUVs had to earn the top rating of Good for frontal, side- and rear-impact crash tests. The Edge is already seeing brisk sales and adding such a highly regarded safety rating will certainly help future sales.

The Ford Fusion sedan was revamped slightly so it could be retested after earning a poor grade in side-impact tests without airbags and only Acceptable with optional side airbags. Now, the Fusion comes with standard side airbags which have been upgraded and the Fusion is now rated Good in side impact tests as well as frontal tests. Only a marginal rating in rear impacts kept it from being a Top Safety Pick.

[Source: Kicking Tires via IIHS]

Follow the jump for the official press release.

Press Release:

Two Fords earn good crash test ratings; Edge wins Institute's highest award, TOP SAFETY PICK

ARLINGTON, VA — The Ford Fusion midsize car and Ford Edge midsize SUV earn the highest rating of good in front and side crash tests recently conducted by the Insurance Institute for Highway Safety. The Edge also earns a good rating for rear crash protection, so it wins the Institute's 2007 TOP SAFETY PICK award. This award recognizes cars and SUVs in each class that afford the best overall crash protection. The similar Lincoln MKX, a midsize luxury SUV, also wins TOP SAFETY PICK.

To qualify for TOP SAFETY PICK, vehicles must earn the highest rating of good in all three Institute tests (front, side, and rear) and be equipped with electronic stability control (ESC). This is a standard feature on both the Edge and the MKX. Award criteria were tightened for 2007 to include ESC because research shows it can prevent many single-vehicle crashes and rollovers.

"The criteria to win TOP SAFETY PICK are tough," says Institute president Adrian Lund. "This award is intended to drive continued safety improvements such as the highest crash test ratings and the rapid addition of ESC as standard equipment. Recognizing the winners also helps consumers distinguish vehicles with the best overall ratings without having to sort through multiple crash test results."

Initially only 13 cars, minivans, and SUVs qualified for 2007 awards. As automakers introduce new models or make safety changes to existing ones, the Institute adds TOP SAFETY PICK winners throughout the year. With the addition of the Edge and MKX, consumers now may choose among 9 SUVs offering superior crash protection. The award applies to Edge and MKX models built after January 2007 when Ford modified the head restraints to improve rear crash protection.

Changes to Fusion result in better ratings: Last year the Institute first tested 2006 and early-production 2007 model Fusions. After making changes to improve both front and side crashworthiness, Ford asked the Institute to test this car again. In the new tests, the ratings for front and side protection improved to good. However, the Fusion doesn't win TOP SAFETY PICK because it's rated marginal for rear crash protection and ESC isn't available.

In the 2006 frontal offset test, the Fusion earned an acceptable rating because of high forces recorded on the driver dummy's right leg. Plus a steel pin in the dummy's ankle broke. Ford strengthened the Fusion's floorpan and modified a heel rest on the floor to improve protection of the right leg in frontal crashes. In the new test, right leg protection has improved. Although moderately high forces indicate the possibility of neck injury, Fusions built after January 2007 earn a good overall frontal rating, which also applies to the Mercury Milan and Lincoln MKZ.

In side impact tests, the 2006 Fusion was rated poor without its side airbags, which then were optional. When equipped with the side airbags, an early-production 2007 car was rated acceptable. Injury measures indicated that a fracture of the pelvis would be possible in a real-world crash of this severity.

Side airbags have been upgraded to standard equipment in all 2007 Fusions, and Ford has changed the interior door trim to improve side impact protection in Fusions built later in the 2007 model year. In the new test with these changes, the Fusion improves to good. This rating applies to Fusions built after January 2007 and to Mercury Milans but not to Lincoln MKZs because they don't have the same door trim design. The MKZ retains the earlier side rating of acceptable.

"The Fusion is one of only eight midsize moderately priced car designs that earn good ratings for both front and side crash protection," Lund points out. "As new car designs are introduced, they typically outperform the predecessor designs in terms of side protection, in large part because auto manufacturers are rapidly making side airbags standard features."

How vehicles are evaluated: The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry — the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they cannot be positioned to protect many people.